|
Download my resume to print.
CREATIVE DIRECTOR:
Web/Print Design & Direction · E-Commerce Marketing · Strategic Advertising
Innovative visionary with an eight-year record of success managing art direction, illustration, and graphic design initiatives in dynamic, deadline-driven environments. Strong project manager and team leader adept in collaborative, cross-functional creative development and production of Internet, e-commerce, and marketing projects. Bachelor of Science in Computer Graphics. Highly technically proficient in both PC and Mac programs.
- Conceptual/Stylistic Direction
- Electronic/Print Production
- Visual Interface Design
- Leadership/Team Building
- Conceptual/Stylistic Direction
- Industrial Design Publication
- Vendor Selection/Management
- Electronic/Print Production
- Project Management
- Business Development
- Problem Resolution
- Client Relations
PROFESSIONAL EXPERIENCE:
TRUE NORTH MARKETING – Rochester, NY [7/2004-Present]
Art Director/Internet Specialist
Manage art direction, graphic design, and production for this provider of business-to-business marketing and creative services for small to Fortune 500 companies. Concurrently manage multiple ongoing projects across print and Internet media. Ensure on-time production of high-quality graphics and design products in a dynamic, fast-paced environment. Deliver innovative products for a diverse array of clients and industries. Extensively interact with clients to manage expectations and ensure satisfaction. Plan, develop, and implement all Internet projects. Assist in producing proposals, quotes, and contract documentation. Cultivate vendor relationships.
Key Achievements:
- Instrumental in penetrating Internet design market by redesigning company website and developing multiple well-received client sites such as www.davenport.com and www.cjwinter.com.
- Leveraged dual skills and experience in development of both print and Internet media to maximize new business opportunities.
- Managed studio upgrade to OS X and transition from Quark XPress to Adobe Suite, to streamline design production aligned with business growth and development.
LOGISOFT INTERACTIVE – Fairport, NY [2002-2004]
Creative/eMarketing Producer
Directed all creative services supporting corporate communication strategy for this Internet design and marketing firm. Oversaw all creative resources and staff. Developed innovative e-commerce sites, web design, and Internet marketing materials. Identified and ensured delivery of client objectives for web design and e-commerce projects. Interacted with development and customer service staff. Maintained product information for e-commerce websites. Developed web-based e-commerce identity encompassing company logo design and marketing.
Key Achievements:
- Manage creative development for client projects to ensure conformity to design standards.
- Cultivate e-commerce initiatives in tandem with creative staff and related departments.
- Develop and implement new processes and standards supporting e-commerce designs/interface to streamline production, enhance efficiency, and reduce costs.
BRADLEYFOUST.COM – Rochester, NY 2001-2002
Freelance Designer/Illustrator
Conducted independent creative design, illustration, and Internet materials development servicing corporate clients. Oversaw all facets of business operations, including sales and marketing, advertising, account management, invoicing, and purchasing. Established vendor relationships.
Key Achievements:
- Oversaw all creative development from concept development to final product.
- Developed multiple highly successful websites for a diverse array of clients.
- Developed and produced content for many of the web sites I designed.
LOGISOFT CORP. – Fairport, NY [2000-2001]
Creative Director
Directed organization-wide creative operations supporting internal initiatives and client projects for this Internet media company. Orchestrated creative department across four geographically diverse offices. Developed and implemented standards, procedures, and corporate identity. Oversaw client development projects. Collaborated cross-functionally with department managers. Directly interacted with clients to develop creative projects and web site content/structure.
Key Achievements:
- Directed new corporate identity to communicate computer-driven products and services.
- In 2001 played a key role in company achieving first creative design awards.
- Effectively maximized creative revenue generation and business development objectives.
MASON SELKOWITZ MARKETING – Fairport, NY [1997-2000]
Interactive Art Director (2000)
Managed development of Internet marketing materials and led company transition to web-based marketing. Designed creative concepts for corporate and client websites. Functioned as lead designer for all Internet-based projects and primary contact for computer/network issues. Collaborated with account executives, copywriters, and print/development vendors.
Key Achievements:
- Led development of innovative client logo adopted as company identity image and incorporated in broad-scale marketing campaign.
- Designed a Flash-based presentation for Heidelberg, selected for inclusion in a key international industry print show (DRUPA).
Graphic Designer/Coordinator (1997-1999)
Designed original images supporting multiple client projects. Interacted with Art Directors to create print media images. Developed PowerPoint Presentations and sales collateral.
EDUCATION:
5/1999 Purdue University - West Lafayette, IN
Bachelor's Degree in Computer Graphics
5/1997 Purdue University - West Lafayette, IN
Associates Degree in Applied Sciences
AFFILIATIONS:
1/2003 - Present AIGA Professional Member
1/2003 - Present Digital Rochester Member
5/1999 - Present Rochester Advertising Federation
3/1999 - Present National Association of Photoshop Professionals
Download my resume to print.
|
